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Official: USC/UCLA Joining B1G in 2024


Make certain, this is as much about TV/streaming ratings as anything else.

You can say Southern Californians don't care that much about college football, but the Los Angeles market provides more market potential than any other in college football.

Southern Californians can be very fair weather fans There were all sorts of USC fans during the Pete Carroll era.

Some guy did some TV ratings research, using data from 2015-2019 (5 years). Games involving USC were the 16th most watched among all teams nationally (and more than Nebraska games). And that's with USC not really being a national player. There's plenty of room for higher ratings. Heck, just having a schedule now with Big Ten teams will bring added interest for a while. UCLA ranked 30th in this most-watched regard. Again, plenty of potential to go higher.

Also understand, Pac-12 games are oftentimes played when much of the rest of the country is getting ready for bed. The Big Ten won't schedule many USC and UCLA games for 10PM Eastern time kickoffs -- even if they are at home. And when they're on the road against Big Ten teams, they'll be playing at times when every person in America can see them.

A move to the Big Ten increases the viewing potential for USC and UCLA.

 
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Make certain, this is as much about TV/streaming ratings as anything else.

You can say Southern Californians don't care that much about college football, but the Los Angeles market provides more market potential than any other in college football.

Southern Californians can be very fair weather. There were all sorts of USC fans during the Pete Carroll era.

Some guy did some TV ratings research, using data from 2015-2019 (5 years). Games involving USC were the 16th most watched among all teams nationally (and more than Nebraska games). And that's with USC not really being a national player. There's plenty of room for higher ratings. Heck, just having a schedule now with Big Ten teams will bring added interest for a while. UCLA ranked 30th in this regard. Again, plenty of potential to go higher.

Also understand, Pac-12 games are oftentimes played when much of the rest of the country is getting ready for bed. The Big Ten won't schedule many USC and UCLA games for 10PM Eastern time kickoffs -- even if they are at home. And when they're on the road as Big Ten teams, they'll be playing at times when every person in America can see them.


Put simply, being national actually may increase college football fanaticism there
 



TCU? Really? I don't see that at all.

Dallas market, which is 5th largest in the country -- and just about to overtake Philadelphia for 4th. But yes, that seems like the least appealing of the teams listed.

It should also open up recruiting Texas even more so if you add a Texas school to the conference.
 
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Remember how Rutgers and Maryland didn't bring us "football" per se, but a bigger footprint. Lots of B1G alumni in NYC, Baltimore, and DC.

Same for Los Angeles. How many Husker, Buckeye, Wolverine, etc., fans are in SoCal? Plus the Bruins and Trojans actually have good football teams.
 
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Maybe the goal is to eventually get to 24 with four, six-team "divisions". If so, how does it end up?
Each school plays the other five in its division plus one team from the other three.
That's eight conference games plus three non-cons for a total of 11 games.

West: UCLA, USC, Oregon, Washington, plus two more
Midwest: Neb, Iowa, Wiscy, Minny, NW plus one more
Mideast: Illinois, Indiana, Purdue, Michigan, Sparty, plus one more
East: tOSU, PennSt, Maryland, Rutgers plus two more

Who would be the other six?
Stanford and Cal out west?
Kansas in the midwest?
ND in the mideast?
North Carolina and Virginia in the east?
 



Dallas market, which is 5th largest in the country -- and just about to overtake Philadelphia for 4th. But yes, that seems like the least appealing of the teams listed.

It should also open up recruiting Texas even more so if you add a Texas school to the conference.
AAU status and "It should also open up recruiting Texas even more so if you add a Texas school to the conference." Would be the big needle mover for TCU inclusion for sure.
 
Maybe the goal is to eventually get to 24 with four, six-team "divisions". If so, how does it end up?
Each school plays the other five in its division plus one team from the other three.
That's eight conference games plus three non-cons for a total of 11 games.

West: UCLA, USC, Oregon, Washington, plus two more
Midwest: Neb, Iowa, Wiscy, Minny, NW plus one more
Mideast: Illinois, Indiana, Purdue, Michigan, Sparty, plus one more
East: tOSU, PennSt, Maryland, Rutgers plus two more

Who would be the other six?
Stanford and Cal out west?
Kansas in the midwest?
ND in the mideast?
North Carolina and Virginia in the east?
Ahh the 'ol Notre Dame conundrum. Maybe the super conference and/or new league to be will finally get them to jump?
 

Maybe the goal is to eventually get to 24 with four, six-team "divisions". If so, how does it end up?
Each school plays the other five in its division plus one team from the other three.
That's eight conference games plus three non-cons for a total of 11 games.

West: UCLA, USC, Oregon, Washington, plus two more
Midwest: Neb, Iowa, Wiscy, Minny, NW plus one more
Mideast: Illinois, Indiana, Purdue, Michigan, Sparty, plus one more
East: tOSU, PennSt, Maryland, Rutgers plus two more

Who would be the other six?
Stanford and Cal out west?
Kansas in the midwest?
ND in the mideast?
North Carolina and Virginia in the east?

If Notre Dame wants in, they're in. The B1G has been after them for a long, long time. It would please me immensely, though, if Notre Dame came knocking and the B1G said sorry, too late.

I like the idea of Kansas, but the Bay Area is the 6th largest media market. Kansas City + St. Louis aren't even close.
 

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