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I actually think this is not an academics versus athletics debate. At all. And whether that rhetoric was driving the BoR is a little irrelevant. I think this is a sophistication issue rather than picking or preferring a side (academics versus athletics) for the BoR. The simple truth now is that a university athletic program is big business. Fortune 500 big business. If it’s not handled with that level of understanding and sophistication, it will fail miserably. I believe some in the state still think the athletic program is one of the departments at the university where student-athletes participate, fans go to games, and everyone benefits from this well-rounded experience. True. But on a board room level where all the grownups make decisions, that perspective alone is naive and foolish. Athletics are a financial driver — THE financial driver — for most universities and should be prioritized above all other components of the university. Not because it’s more important philosophically but because the very success of the university as a whole depends on it. Drives alumni interest and donations. Public interest. Applications. All of it. It is the face of the school. It is THE brand. It is 100% the tail that wags the dog now, and to dislike that or disagree with the that for principled reasons is fine over a coffee or beer. But not on any practical level. Dumb. Provincial. Short-sighted. Ruinous.