Here ya go straight from UNL
The Director of Football Creative and Engagement is responsible for creating the strategies to enhance the University of Nebraska’s football brand across all digital mediums. The position will also be responsible for developing the football program’s social media strategy to engage recruits and the fan base. Additionally, the position will be responsible to create and manage the program’s content calendar and produce said content (Photos, Graphics and Video) for its main social media accounts. Recruiting responsibilities will include creating and pushing out individual and targeted content for recruits. It will also be vital that the position explores and implements emerging strategies within the field to enhance content production and keep the program on the cutting edge.
Couldn't they just call it "Marketing"?