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Official: USC/UCLA Joining B1G in 2024


For what it's worth, here's a ranking of the most watched college football programs in 2021.




Average number of views per game:

1. Ohio State — 5.22M
2. Michigan — 4.74M
3. Alabama — 4.64M
4. Penn State — 3.87M
5. Georgia — 3.61M
6. Oklahoma — 3.46M
7. Auburn — 3.22M
8. Michigan State — 2.89M
9. Notre Dame — 2.84M
10. Oregon — 2.57M
11. Wisconsin — 2.41M
12. Nebraska — 2.29M

20. Iowa — 1.64M
21. Purdue — 1.63M

24. Minnesota — 1.28M

26. Indiana — 1.24M

29. UCLA — 1.18M

32. Southern Cal — 1.11M

38. Washington — 985K
39. Maryland — 971K

41. TCU — 907K

42. BYU — 893K

46. Stanford — 778K

58. Rutgers — 488K

74. Houston — 232K

76. California — 222K
 
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For what it's worth, here's a ranking of the most watched college football programs in 2021.




Average number of views per game:

1. Ohio State — 5.22M
2. Michigan — 4.74M
3. Alabama — 4.64M
4. Penn State — 3.87M
5. Georgia — 3.61M
6. Oklahoma — 3.46M
7. Auburn — 3.22M
8. Michigan State — 2.89M
9. Notre Dame — 2.84M
10. Oregon — 2.57M
11. Wisconsin — 2.41M
12. Nebraska — 2.29M

20. Iowa — 1.64M
21. Purdue — 1.63M

24. Minnesota — 1.28M

26. Indiana — 1.24M

29. UCLA — 1.18M

32. Southern Cal — 1.11M

38. Washington — 985K
39. Maryland — 971K

41. TCU — 907K

42. BYU — 893K

46. Stanford — 778K

58. Rutgers — 488K

74. Houston — 232K

76. California — 222K

Hence the focus on ND and Oregon. Markets are a legitimate factor, but so are viewers.
 
For what it's worth, here's a ranking of the most watched college football programs in 2021.




Average number of views per game:

1. Ohio State — 5.22M
2. Michigan — 4.74M
3. Alabama — 4.64M
4. Penn State — 3.87M
5. Georgia — 3.61M
6. Oklahoma — 3.46M
7. Auburn — 3.22M
8. Michigan State — 2.89M
9. Notre Dame — 2.84M
10. Oregon — 2.57M
11. Wisconsin — 2.41M
12. Nebraska — 2.29M

20. Iowa — 1.64M
21. Purdue — 1.63M

24. Minnesota — 1.28M

26. Indiana — 1.24M

29. UCLA — 1.18M

32. Southern Cal — 1.11M

38. Washington — 985K
39. Maryland — 971K

41. TCU — 907K

42. BYU — 893K

46. Stanford — 778K

58. Rutgers — 488K

74. Houston — 232K

76. California — 222K


Somewhere in this thread, I shared a similar stat -- but over a 5-year period. The reason being, a single season may have just had some good matchups (or bad) for TV viewing purposes. That tends to even out over a larger time period.

USC, for example, was the 16th most watched team over a 5-year span (I believe it was 2015-19). Impressive, as some of their games are not on at ideal hours, especially for those on the East Coast. And USC went unranked three of those years. In other words, their ceiling is higher than 16th.
 
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The below is just speculation:

If the B1G does indeed decide to go to 24 teams, I can see the B1G targeting the following, with market share/size (in no particular order)

Notre Dame TV Market - 1 (national consideration)
Stanford TV market - 6
Washington TV Market - 12
ASU TV Market - 11
Houston TV Market -8 OR TCU TV Market - 5
Oregon TV Market - 113 (not including Portland area)
Colorado TV Market - 16
Kansas TV Market 34 (Kansas City area) OR Temple TV Market - 4 (Philly area)

This is if the ACC does not blow up and cease to exist and Grant of Rights stays intact at each school for the next decade.
Why leave out the Portland area market? Someone posted a list pegging PDX at #22.
 
Somewhere in this thread, I shared a similar stat -- but over a 5-year period. The reason being, a single season may have just had some good matchups (or bad) for TV viewing purposes. That tends to even out over a larger time period.

USC, for example, was the 16th most watched team over a 5-year span (I believe it was 2015-19). Impressive, as some of their games are not on at ideal hours, especially for those on the East Coast. And USC went unranked three of those years. In other words, their ceiling is higher than 16th.

Another post I missed or forgot I saw. My bad.

Completely agree that the longer time span tells you more.
 




Agreed.

TCU is really the only option to get into the Dallas market. TCU does not come close to carrying the same influence as Texas within the market/state.
I have lived in Dallas for 22 years. This is an understatement. Outside of Fort Worth no one cares about TCU unless they have a family connection. There were some casual fans in the Andy Dalton era when they were playing in the Rose Bowl and really good. But since then no one cares. There are WAY more Nebraska fans in DFW than TCU fans. It is a very small school.
 
Why leave out the Portland area market? Someone posted a list pegging PDX at #22.


I am looking directly at TV market share for the closest local area. Eugene has its own ranking on the TV Market list and its own specific DMA.

For the purposes of that list I posted, it was really about the exact direct market or closest to it if it did not have its own specific market. Notre Dame is the only outlier you can not really hold to a direct local marketing estimation.

But I do agree, Portland absolutely would be in the mix when looking at the larger marketing picture. (Which was posted by @Plague of Crickets, which was great to provide further context, thank you for posting that).
 
For what it's worth, here's a ranking of the most watched college football programs in 2021.




Average number of views per game:

1. Ohio State — 5.22M
2. Michigan — 4.74M
3. Alabama — 4.64M
4. Penn State — 3.87M
5. Georgia — 3.61M
6. Oklahoma — 3.46M
7. Auburn — 3.22M
8. Michigan State — 2.89M
9. Notre Dame — 2.84M
10. Oregon — 2.57M
11. Wisconsin — 2.41M
12. Nebraska — 2.29M

20. Iowa — 1.64M
21. Purdue — 1.63M

24. Minnesota — 1.28M

26. Indiana — 1.24M

29. UCLA — 1.18M

32. Southern Cal — 1.11M

38. Washington — 985K
39. Maryland — 971K

41. TCU — 907K

42. BYU — 893K

46. Stanford — 778K

58. Rutgers — 488K

74. Houston — 232K

76. California — 222K


64, Colorado — 366K

this is why denver market doesnt matter.
 



Somewhere in this thread, I shared a similar stat -- but over a 5-year period. The reason being, a single season may have just had some good matchups (or bad) for TV viewing purposes. That tends to even out over a larger time period.

USC, for example, was the 16th most watched team over a 5-year span (I believe it was 2015-19). Impressive, as some of their games are not on at ideal hours, especially for those on the East Coast. And USC went unranked three of those years. In other words, their ceiling is higher than 16th.
Theres also a anti so cal thing, the something new, like bama in the championship.
IF So Cal or UCLA are winning and beating Oregon/Washington, it flips.
The something different, something new should be USC and UCLA going to the Big on its own.
Not sure Oregon or Washington could do the same. Especially consistently
 
I am looking directly at TV market share for the closest local area. Eugene has its own ranking on the TV Market list and its own specific DMA.

For the purposes of that list I posted, it was really about the exact direct market or closest to it if it did not have its own specific market. Notre Dame is the only outlier you can not really hold to a direct local marketing estimation.

But I do agree, Portland absolutely would be in the mix when looking at the larger marketing picture. (Which was posted by @Plague of Crickets, which was great to provide further context, thank you for posting that).
what do they call nebraskas market?

eugene 170k
lincoln 286k
 

My recollection (when it was announced Nebraska would be joining the Big Ten) is many Nebraska fans wanted to play Ohio State, Michigan and Penn State every year rather than having games against the "lesser" programs in the conference.

The fortunes of college football programs are cyclical. Even schools located in talent rich states -- including USC, Florida State, Miami (FL) -- have struggled for periods of time. Don't forget, Nebraska is located in a football recruiting wasteland in comparison to those schools. It's a tough, but not insurmountable, obstacle to overcome. The transfer portal has really helped to mix things up. Some kids just need a change of environment to harness their potential.

Dare I mention Calibraska 2? Too soon, lol?
Yeah if we hadn't left then I don't see any way we'd get in now. We got kicked out of the AAU, for BS reasons or not, and our football product has been outright atrocious since Bo was fired. (I still think he should have been. It's replacing him that was botched.)

In 2010 we were at the peak of any post Osborne success. The Suh era, Big XII champ game against Texas we should have won. Could have been undefeated or one loss in both 2009 and '10 except for some weird flukes. Defense stacked with all conference, NFL talent. We were "only" nine years away from playing for a NC, meaning high school recruits still had memories of us being good from when they were kids.

Now? Shhhhhhhh..... No AAU and bad football. No way we'd get in.

Osborne was a genius to make the move when he did.
 
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