Do we really know the NIL setups at each school enough to be able to rank and compare?
The schools I'm most familiar with NIL -- Texas and Texas A&M -- are far ahead of the bits and pieces of NIL news that's come out of Lincoln. But maybe those Texas universities are far ahead of everyone else -- not sure.
Regarding the Big Ten ... you can find this sort of thing from Wisconsin, for example:
Wisconsin Athletics has announced the launch of a dedicated NIL marketplace built to specifically serve the Badgers.
uwbadgers.com
There's a lot more detail at the link.
My point being, do we really know that Nebraska's NIL program is superior to Wisconsin's (or Iowa, or another Big Ten West school)? Or are we just guessing based on fan bias?
Here's some of Wisconsin's NIL deals, including Pepsi for Mertz and Allen:
https://www.on3.com/nil/news/wiscon...aelon-allen-nil-deals-pepsi-college-football/
On3 does a great job of tracking NIL:
https://www.on3.com/nil/deals/