An unfortunate element of today's QB driven game. The position pays the best at the next level, and commensurate attention walks hand in hand with that coin. If you don't like the attention, and your name bandied about for good or bad, go out for safety.
AM did much well. One harder to define aspect of QBing is making plays when a team needs them. On a complete team, fewer plays are needed from the QB, thus he needn't show as much as a QB on a haphazzard team such as the Husks have been. So many holes, it was asking a ton from a QB, and it wasn't his fault that so little support came from elsewhere. However, the opportunity to make a name was equally there for the taking.
It might not have been a fair situation, but had AM ever made just one big play to win a game, that well might have changed fortunes for the program. And the manner in which he will be remembered.