The ncaa doesn't make profit. All the money raised by the NCAA goes to cover their costs and paid out to individual schools. The schools also use the money to pay expenses and the cost of many other sportsThis isn’t just paid endorsements....
Remember a few years ago when the UCF kicker was told he couldn’t make money on his YouTube channel? It’s absolutely ridiculous that these rules exist - the NCAA has no problem making money off student athletes, but the second they do it, huge no no.
NCAA rules UCF kicker ineligible for monetizing videos
Donald De La Haye’s popular YouTube channel got him in trouble with the NCAA.www.google.com