That is actually a brilliant way to handle it.
Image matters. All it took was a handful of idiot frat guys to hang one Sal Aunese banner, and we still hear that as an example of how we're just like everybody else; that was nearly 30 years ago. We still talk about the Colorado student section being cleared in 2005. It needs to be handled in such a way that it doesn't leave a black-eye if some small group of fans goes all Lord-of-the-Flies on us.
As for those saying that we have plenty of money ... seriously? The exact same people would have thrown their s4!t if it had come out that we couldn't hire Fred Hoiberg (or Scott Frost) because we were outbid by some other school. The general rule of thumb in all things finance is that if you have enough revenue now, you better not stop looking for new sources because the world doesn't stand still. If there's a boat-load of money to be made off of including alcohol in suites, etc., take the freakin' money. If Joe Schmoe in Section ZZZ, Row 280, Seat 983 thinks that it's unfair that they get alcohol, and he doesn't, go donate a couple million dollars, and they'll find a way for Joe to have his alcohol, too. Nobody seems to mind the extra money that comes in from the boosters otherwise.