Yup....
When Pete Carroll was hired by USC, their program was a joke. No one cared about USC football. Their stadium was empty most game days, they had been a joke for over a decade. ESPN began an all out campaign to promote USC as one of the very top programs in the country. They plugged the program every chance they had, never missing an opportunity. They did not talk about USC being an up and coming program, they talked about USC as if they were one of he top programs in the country and that they had been for decades. That certainly helps recruiting. Really, the last week of January and first week of February every year it is just a coincidence that they would do story after story about how wonderful the USC campus was and how great USC was. Just a coincidence. That is my point and it is only one example of many. Notre Dame is another example but as robrored pointed out, it isn't working so well. But they'll keep trying. There is too much money at stake for them to stop.
The integrity issue that I see with College Football is that the TV Networks can help any college they want in recruiting just by hyping those selected programs. It has always been there and this is not necessarily a Nebraska issue because we do get generally favorable coverage most of the time. It will never go away but that doesn't mean they shouldn't be called on it every once in awhile.