It makes good sense for the league to give us a tough schedule. A win against Nebraska by an Eastern Team is almost assured, yet looks good on the victor's record, due to our history. This enhances the championship prospect of those teams.
We simply need to get good again. Once we start beating the top Eastern Teams at least 50% of the time, our schedule will get easier as the league won't want us derailing the championship prospects of Eastern teams nor the Eastern teams derailing our championship prospects.
An easier league schedule is, basically, up to us. Let's get a lot better.