Here is what I don't get: Our program has been fair to middling for over a decade, yet we are still #10 in supposed value, and we toss off a profit of $35 million a year.
If we wanted to get really serious about being a national contender again, why would we not break out the checkbook and pay ridiculous money for a Les Miles, Harbaugh, or similar?
Looks like that concept has worked out nicely for Alabama - several national championships and a sparkling bottom line.
Are we penny wise pound foolish?
I think you have to look at other sources of revenue for Alabama. For winning the BCS championship last year, the conference got $23.6 million. Thats just from Alabama. Plus the BCS pays out all the conferences as well. The SEC didnt get as much as the B1G last year from TV revenue, but Alabama is getting a full share of their split, where we arent... yet. But add all that up and that may be the big difference right now. Expect us to move up the revenue latter once we get full share of B1G revenue.
And I dont think SE is afraid to open up the checkbook. The next few years will be tell tale in that though. If Bo starts winning big, SE may have to bump his pay, or if Bo falters, he will have to open it up for the next coach.
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