Academics is both a good and bad argument for the Big Ten to champion.
On one side, it clearly presents a challenge in recruiting top-tier talent. As others have pointed out there are a lot of big, dumb, slow kids who wind up padding rosters at places like Mississippi State or South Carolina because they honestly cannot crack the entrance exam at schools like Penn State or Northwestern. For many of the homegrown kids in the talent-rich south, it's a simple decision: stay local and go to a school that will blindly accept you regardless of your scholastic ability.
While the SEC decries this argument, it's valid. But here's the bad:
Stanford.
Most of our Rose Bowl brethren have similar academic requirements, yet the Pac-12 is boasting some of the best football in the nation right now. Oregon, Stanford, UCLA, and even schools like Washington or Arizona State are fielding solid football teams and they are functionally no better or worse than the Big Ten in academics.
Thus, the talent gap must be a two-factor problem. If I had to venture a guess, I would say that it comes down to academics and location. While the SEC has an advantage in local kids - the destinations of their specific campuses aren't really any better or worse than many Big Ten schools. Tuscaloosa isn't exactly any more thrilling than Lincoln or Iowa City.
But where we stand toe-to-toe with the Pac-12 on education, we lose on location. Plenty of kids enjoy the beaches of SoCal, the sunny warmth of Arizona or the scenic beauty and outdoors lifestyle of Oregon and Washington.
We can change one of those variables. But just as our geographic locations are fixed, I would say that the Big Ten's academic reputation is set in stone. So realistically, the only way that the Big Ten can push those detractors under the rug is to win football games. Copious amounts of football games. I really hate those Bucky Horseshoes, but we need Urban Meyer to compete for a National Title. We need OSU-Michigan to be a Top 5 matchup. We need the Blackshirts to start racking up 10 sacks per game. We even need the also-rans like Iowa or Purdue to smash a couple of BCS-level teams as well. A couple of good bowl game upsets are worth their weight in gold.
Turning the perception of this conference is like turning a freight train. It's a long and drawn out process and will take a couple seasons. Next year's playoff is a perfect chance for a Big Ten Cinderella story. And maybe, we'll take home a crown.