It came up again in the recruiting Forum. So I thought I would bring it here so that it is not blocking up the AD thread.
I remember a few years ago I said that I was starting to see more intercity kids wearing adidas. I even related the story of a young man (who now is a college football player at Bowie State) who I asked why he wore adidas and not NIKE. His response was. "NIKE is my parents shoes. " Shoes and athletic apparel are every day wear to college kids now. adidas has done some very innovative things the last few years. adidas and assorted companies they own (reebok) have had an international growth of 17%. Nike growth less than 7% over the last 5 years. adidas is closing the gap. Especially among the youth crowd.
@HuskerWeatherman pointed out that the younger crowd in Austin wears a lot of adidas. One of the cool things that they have done is allow people to design their own shoes and clothes. So if you want pink shell toes with green stripes. You can get them.
Additionally they are plugging into inter city culture with Beyoncé Superstar https://www.adidas.com/us/beyonce and Kanye's Yeezy brands. https://news.adidas.com/yeezy.
I think that the one place NIKE still dominates is basketball. Where adidas dominates soccer.
So I just want to say that this whole issue of recruiting being down because of adidas. It is just a farce.
I remember a few years ago I said that I was starting to see more intercity kids wearing adidas. I even related the story of a young man (who now is a college football player at Bowie State) who I asked why he wore adidas and not NIKE. His response was. "NIKE is my parents shoes. " Shoes and athletic apparel are every day wear to college kids now. adidas has done some very innovative things the last few years. adidas and assorted companies they own (reebok) have had an international growth of 17%. Nike growth less than 7% over the last 5 years. adidas is closing the gap. Especially among the youth crowd.
@HuskerWeatherman pointed out that the younger crowd in Austin wears a lot of adidas. One of the cool things that they have done is allow people to design their own shoes and clothes. So if you want pink shell toes with green stripes. You can get them.
Additionally they are plugging into inter city culture with Beyoncé Superstar https://www.adidas.com/us/beyonce and Kanye's Yeezy brands. https://news.adidas.com/yeezy.
I think that the one place NIKE still dominates is basketball. Where adidas dominates soccer.
So I just want to say that this whole issue of recruiting being down because of adidas. It is just a farce.