Wiscy fans too obnoxious to have a brand?
Good grief people. Take a little time to read the metrics used for this ranking:
As an answer to this question on the collegiate side of the business, Navigate created the Brand Value Index by taking into account three primary variables:
- Revenue per Fan – Total revenue reported by the athletic department divided up between the estimated number of fans across the country. This variable is used to take into account the passion levels of fans, especially when it comes to spending money to support their teams.
- Fan Base – Estimated number of fans across the country. Overall popularity is the main driver of this variable, which alone is a great indicator of brand equity as the reach is a result of the power of the brand over a long period of time.
- Fan Percent of State Population – Estimated number of fans divided by the total population of the state where the athletic department is located. The ability of a property to become the most popular in its own state and beyond proves the saturation level of the brand in the community.
Exactly^^^^ criteria is why DONU is #1Good grief people. Take a little time to read the metrics used for this ranking:
As an answer to this question on the collegiate side of the business, Navigate created the Brand Value Index by taking into account three primary variables:
- Revenue per Fan – Total revenue reported by the athletic department divided up between the estimated number of fans across the country. This variable is used to take into account the passion levels of fans, especially when it comes to spending money to support their teams.
- Fan Base – Estimated number of fans across the country. Overall popularity is the main driver of this variable, which alone is a great indicator of brand equity as the reach is a result of the power of the brand over a long period of time.
- Fan Percent of State Population – Estimated number of fans divided by the total population of the state where the athletic department is located. The ability of a property to become the most popular in its own state and beyond proves the saturation level of the brand in the community.
Only thing I can think of is that Iowa has a massive alumni base in Chicago. My daughter met more people from Chicago and the surrounding communities last year then people from Iowa. The schools is full of kids who didn’t get into U of Chicago and Northwestern
I look at it more as always, a pride thingKinda sad even fans are talking about brands.