This is a big part of it. I do however think the Bo cam hurt the previous staff as well. Right or wrong Bo was portrayed nationally as a maniacal bully. Parents today for the most part do not want their kids playing for a coach like that. whether the kid plays or not they want their kid treated with respect. The public face of Bo hurt him.My general feeling is that people will pay money for stuff that they feel is worthwhile, even if they don't have much of it. So to answer your question, I think it's starting with relationship building and because these kids not only feel like Nebraska is an up-and-comer, they're also able to convince their parents of the same.
That being said, it is interesting how many kids we are pulling from private schools or semi-wealthy areas. The Calabasas crew, the IMG guys, all of the different prep schools being targeted..
That and instead of working with the administration to improve the recruiting staff they complained to the press and bad mouthed them. You can't get help unless you ask.