Makes you wonder if there is a structural concern about adding the board to south endzone. I realize that there is a building just outside/under south stadium so maybe that is an issue too.
Adding a new scoreboard should have been done years ago. New advertising space created/utilized on the new scoreboard should pay for it in just a few years at most.
Now with the new corporate opportunities on the field you could, though odd, even sell naming rights for the actual scoreboard.
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