Not many businesses let their customers vote on what they offer. Your choice is really to keep buying your seats or let them go.
Actually, nearly all businesses let their customers vote on what they offer. If they didn't, they'd quickly be OUT of business. That said, we are also competing for recruits, and lets face it, kids love this stuff.
The only beef I have is that its for the Wisconsin game. The last thing we need is a bunch of our players getting all hyped up about how they look before a very important game in the Big 10 race.