5 Year Member
This makes Iowa the 8th Big Ten team to allow alcohol sales.
Alcohol sales at Iowa football games, in particular, has been an annual hot topic. Iowa athletics director Gary Barta has said for years that the day would come.
Now, it’s here.
“While there is an opportunity for increased revenue, this decision was based on enhancing the fan experience and providing an additional amenity to our fans,” Barta said in a statement.