Even if you are someone like Frost, recruiting to his alma mater, this still doesn't work unless the recruit is already in love with the institution. Coaches will already promote what the school has to offer, but promoting the school as an institution, in an abstract sense? You better be Ivy League, Notre Dame, or equivalent.It's the problem with the necessity to "establish a relationship" with a coach during recruiting. I know it's the easy thing to do and everybody else is doing it, but coaches need to sell the university to kids, not their personality.