They watch the first 2-3 plays and know if they should continue watching or if it’s time to move on. The highlight film doesn't really do anything but get them your actual game film. Guy on our staff now verbatim told me if he can’t see a D1 kid in first 2-3 plays he doesn’t keep watching. Doubt they “stop evaluating” at that point especially when they then turn to more film if your first plays are good enough. But if it takes them play 12 or three minutes to see D1 talent, you made a bad highlight film. Jones did it right with his.
Not a tough concept here. But in case it still is tough to grasp, scroll to #5 of this article that there are dozens just like it on the net:
I had quite the experience as a Junior College Football Coach here in Southern California last year! It was a great experience, and I highly suggest that if you're thinking about making that move, do it when you have the opportunity to do so. I was approached by the Head Coach in February (2017)...
coachfore.org
In case one more is needed, here's one that will hit closer to home that he states you may only have 30 seconds to a minute of the coaches time on your highlight film.
Nebraska Director of Player Personnel Ryan Gunderson breaks down how to craft the best highlight videos—and the snags to avoid.
www.hudl.com