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Winter Olympics 2022 Beijing


Genocide Games Disaster: NBCUniversal Paid $7.75B for Olympics Rights, Saddled with Ratings Loser for 10 More Years​

"Viewers stayed away in alarming numbers, and NBC has to wonder whether it was extraordinarily bad luck or if the brand of a once-unifying event for tens of millions of people is permanently tainted."

"Through Tuesday, an average of 12.2 million people watched the Olympics in prime-time on NBC, cable or the Peacock streaming service, down 42 percent from the 2018 Winter Olympics in South Korea. The average for NBC alone was 10 million, a 47 percent drop, the Nielsen company said.

That’s even with the average inflated by airing directly after the Super Bowl, a night that brought in 24 million viewers."


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