That is a real possibility and has BiG Commissioner Jim Delany very concerned. Major decision coming in June.
http://www.sbnation.com/college-foo...obannon-ncaa-lawsuit-next-class-certification
The overview
In re: NCAA Student-Athlete Name & Likeness Licensing Litigation (a/k/a O'Bannon v. NCAA) is an antitrust lawsuit brought by former UCLA Bruins basketball player Ed O'Bannon against the NCAA for using the likeness of past and present players in a variety of products, including the EA Sports college video games. The strange case name is due to the fact that the O'Bannon case was consolidated with one filed by former Nebraska quarterback Sam Keller, in which Keller alleged that EA Sports was using his likeness and that of his former teammates in its video games.
If the NCAA loses and the class is certified, the entire model of collegiate athletics is in danger, as detailed elsewhere.
http://www.sbnation.com/college-foo...obannon-ncaa-lawsuit-next-class-certification