Urban Meyer makes several good points on why recruiting base and the student athlete experience are at the forefront of successful programs.
Part of me says, you have to win regardless of which conference you're in. If we can't beat B1G teams now, would we be better off in another conference and win games, only to face teams outside of it to lose anyway? We saw this in the 80's. We had great seasons only to lose in bowl games. I think we lost like 7 in a row and the TO got smart and started recruiting to match the teams so we could compete.
Texas is why we are in this rut to begin with. College football is a big business more so than it used to be. Business decisions were made during the Big 8 days to take in Texas, Texas A&M, Texas Tech and Baylor. Mind you, these are teams that were part of the most corrupt conference in college football history, the Southwest Conference. TO didn't want Texas in the conference, but he's only one vote. When they created the Longhorn Network and didn't want to do revenue sharing, the writing was on the wall. Missouri was already wanting to leave and then Colorado started rumbling about leaving. When Nebraska announced that it was leaving for the B1G, I was surprised as hell. I didn't think we would be leaving. Again, a business decision being made.
Hindsight always reveals the good or the bad. I think our footprint in the B1G is going to be more like Michigan State, then say Michigan, Ohio State or Penn State. We will have occasionally good seasons, maybe a few surprise shockers here or there, but that's about it.
I honestly think we need to have an annual marquee matchup that separates us from the rest of the B1G. Oklahoma used to play Texas every year when Texas was in the SWC and OU in the Big 8. Now that they are in the same conference, why not make the OU/Nebraska game a marquee game? I think we need something to set us apart from the rest and that will help us recruit in OU and Texas. I know we play in a couple of years and then there's like a 10 year break. Bill Moos needs to push this type of marquee match up. Maybe I'm out in left field on this, but we need something to increase our status.