True story.
What's interesting is that I don't think Osborne talked a lot about winning games. I think the key is winning individual battles, doing your job better than the opponent. You set other goals (avg yards per carry, turnovers, pancakes), and then find that winning the battles and achieving your smaller goals results in wins.
But the competition absolutely has to matter. There must be performance expectations. There will be days when you face an opponent that's just better than you, and that's ok... as long as you use it as a learning experience to get better. Losing to inferior opponents, and losing ugly to ANY opponent, needs to become a rarity. That's an attitude an culture thing, and our head coach gets it.
I'm really excited about the upcoming season. I don't know if the culture has been changed completely, but I think we're close. We should challenge for the West, and then anything can happen in a conference championship game...