I look at myself and my circle of friends in and around Omaha. We are in our mid 30's to early 40's, with young families, and professional jobs. We are either Alums or grew up as big Husker fans. We are the target audience - we have disposable income, we care, and we are close. Yet I've gone to two games in the last 6 years, and it's about the same for my friends. What would it take to get us to A), go more often, or B) get season tickets? Fixing the on field product would definitely help. If we were averaging 10 win a season I'd certainly look into going more often. However, even if we were winning I'd still be hard press to justify going more than once a year.
To truly motivate me (and I assume my friends) to regularly attend I'd want a better overall experience. I'm not a big drinker, but being able to have a beer would be nice. I'm not a big guy, and my knees and back are still good, but having an individual seat with a seat back would be nice. I'm not on social media (unless you count this), but having wifi connection so I could check full game stats and rosters would be nice. The big one? Access to the stadium. Being able to get to and away from the stadium in a reasonable amount of time (an hour or so) would be huge.
Perhaps these things aren't doable. Perhaps I'm unreasonable. That's fine. I'm a consumer, and I can always choose not to consume.