The U isn't going to take that bet. No way.
They will if demand falls. Certainly not to protect the sellout, but to protect revenue and maintain as best they can.
I just don't see 90,000 bellying up to the current pricing forever.
The U isn't going to take that bet. No way.
They need to drop the donation fee and sell alcohol to subsidize IMO
I liked this idea from Harley: “Perhaps the university needs to price some tickets like some golf clubs where individuals under a certain age (30?) pay a lower donation level that ratchets up to full donation value by, say, age 35 or 40. This would help some younger folks until — theoretically — they get to higher income-earning years.”
That sounds good to Thomas, a recent NU grad: “I have looked into purchasing season tickets but the donation has kept me from doing so. I have concluded that paying the premium of purchasing tickets for only the games I want to go to is worth it, and spending the remaining money to go to a road game makes more sense. I would love to own season tickets of my own, just not at $3,000 per year.”I think that's one of the best points in the article.
There simply is not many people under the age of 30 who can afford around $3,000 per season per ticket (and I'm guessing most don't buy single seats). I'm certain I would not have been able to afford that cost at that age. And if you price out the younger generation of fans, you may very well lose part of the fan base from ever attending. It's easier to reel a fan in early and keep them then it is to convince them to attend 10 years later when they've grown used to watching the games at home and not having to budget for that expense.
It does seem that the crowd in Memorial Stadium will become increasingly white collar. And fewer and fewer folks from outside Lincoln or Omaha. There isn't many from the small farming towns that have that kind of disposable income -- regardless of age.
They will if demand falls. Certainly not to protect the sellout, but to protect revenue and maintain as best they can.
I just don't see 90,000 bellying up to the current pricing forever.
The donation is simply a way to dynamically price seats and offer a tax deduction in the process. It's a no-brainer for athletic departments to do it this way. If all tickets were $54, the secondary market would be flooded with the best seats in the house re-priced to reflect the market. Ticket revenue would shift from the AD to resellers.
There are obviously still plenty of fans willing to pay (apparently around 89,000) their current donation levels. If (and more likely when) the streak is in serious jeopardy, seats will get re-priced at the margin, meaning new/additional seats can be had for a lower donation but they won't re-price all seats.
I agree.
Even if they get rid of the donations, no way 50 yard line seats stay at $399 a seat for season tickets.
With full disbursements coming from the B1G next year, there will be no reason to continue to fleece the fanbase via the donor system established by Bill Byrne and maintained by his successors. The game day atmosphere suffers when only affluent fans can afford to attend.
The donation is simply a way to dynamically price seats and offer a tax deduction in the process. It's a no-brainer for athletic departments to do it this way. If all tickets were $54, the secondary market would be flooded with the best seats in the house re-priced to reflect the market. Ticket revenue would shift from the AD to resellers.
There are obviously still plenty of fans willing to pay (apparently around 89,000) their current donation levels. If (and more likely when) the streak is in serious jeopardy, seats will get re-priced at the margin, meaning new/additional seats can be had for a lower donation but they won't re-price all seats.
Were donations started by Byrne? I thought they existed before that.
I may be wrong, but I think previous donations may have been through an organization such as The Beef Club, or something similar. B Byrne brougt all that under University controlMy first donation, at least according to my current account record began in 1996, while Byrne was AD, but I'm sure you are right, they existed before that. He ramped them up considerably when the Club Level seats were established in about 1999.