Because Guatemala owns the rights at home they can do what ever they want....it has happened before against Honduras...for the 2010 World Cup Qualifying....I'm sure they tried to 'hold-up' the US Networks and lets be honest a match with Guatemala is not that attractive....I won't pay to see it....
http://www.soccerbyives.net/soccer_...-only-available-on-pay-per-view.html#comments
According to the New York Times, the match will be only accessible on television in the United States on pay-per view only for $29.95 after Guatemala, the host country that contains the television rights for the June 12 match at Estadio Mateo Flores in Guatemala City, was unable to come to a deal with any U.S. television outlets and instead sold the broadcast rights elsewhere instead. Those rights are being distributed domestically by Integrated Sports Media and Traffic Sports USA, with PPV being the route taken, according to the NYT report.
Future television rights for road matches during the qualifying campaign against Jamaica and Antigua and Barbuda have not yet been allocated, and there is no guarantee that those games will be easily accessible on network television either.
http://www.soccerbyives.net/soccer_...-only-available-on-pay-per-view.html#comments