It is a media heavy hire of someone who really has no experience leading university athletics. I am a no one but his resume would not have made the first cut.
My only real question on the hire is how is he going be on the operational aspects of the job.
'Media Heavy' is actually a good thing in 2023. I'll agree that having to be media heavy isn't a good thing, but here we are and I think this is actually a pretty savvy hire.