No doubt the TV executives want NU-OSU -- but also no doubt the Big Ten leadership works with those people to come to an agreement.
I truly don't care about "fairness" when it comes to the schedule. I've read this complaint literally hundreds of times over the past several years -- no exaggeration. I see it as whining -- because that's all it really is. Nothing has nor ever will come from Huskermax posters complaining about scheduling. Spitting into the wind.
The only thing I care about is our play on the field against whomever we are scheduled to play. I'm looking forward to better results on the field due to better coaching -- not better results on the field due to easier schedules.
Nobody is asking for an easier schedule, just a similar schedule to the people NU were contending with in the West division. If NU plays OSU every year, so be it. But Iowa, Wisconsin, and Minnesota should as well then.
None of it matters really now that divisions are done with, but it certainly could have been an issue if NU was better the last 8 years.