I'm not sure how the NFL would handle it. The NBA lets individual teams negotiate their own deals, similar to CFB. I think there would be more revenue generated if each team got to control the bidding war.No question that major sports are figuring out new ways to monetize their brands. But I don't think the NFL will allow Jerry Jones to bid out for the Cowboys' own patch, for his profit. My understanding is that those types of revenue are shared equally.

