Go figure....
Read more: http://www.azcentral.com/sports/col...me-buffalo-wild-wings-bowl.html#ixzz21b0V0v00
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Buffalo Wild Wings, a Minneapolis-basedrestaurantchain, has agreed to a multi-year sponsorship allowing it to become the namesake of what once was the Insight Bowl in Tempe.
The Fiesta Bowl, which also operates the smaller bowl game, and Buffalo Wild Wings made the announcement Monday regarding the Dec. 29 post-season college football game in Sun Devil Stadium.
The Insight Bowl historically had been a money loser for the Fiesta Bowl organization, but it allowed the parent organization to strengthen its ties with the Big 12 and Big Ten conferences, which has sent teams to the smaller bowl.
Read more: http://www.azcentral.com/sports/col...me-buffalo-wild-wings-bowl.html#ixzz21b0V0v00
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