You are conflating Athletic Department revenue with NIL collectives. I’m sure the donors to NIL funnel some of that directly to the Athletic Department, but it’s a gross oversimplification to pretend they’re synonymous.And generally speaking, most couldn’t afford to pay athletes with what’s left over after all the bills are paid.
Furthermore, are donor proceeds even reflected on these reports? I think they’re telling us gates, conference funds, media deal money etc. Not sure charitable donations are ‘revenue’.