The problem comes in trying to define what's a payment just for attending a school and what's a payment for marketing/business purposes. Which actually comes after you answer who gets to decide who answers that question for each athlete/deal.Was them preventing boosters from compensating student athletes breaking the law? Or was it preventing student athletes from earning money themselves while profiting off of the student athletes through apparel, merchandise, and video games?
Maybe I'm completely off on this, but when NIL was ruled on, it was clearly about athletes being able to use their celebrity to earn money through marketing/advertising/endorsement deals. That's different than revenue sharing or direct bribes to athletes to come to a school. If the system stays as it currently is today, it's unsustainable.
If Lazlo's pay Raiola $50k and all they do is put it in a marketing piece "We pay DR and he supports us!!!" or "DR eats here", is that a reasonable marketing expense. If they pay him $1M, is that?
I don't know the answer and I don't know who gets to decide that either.
What you're discussing really only makes sense on paper because it's nearly impossible to tell a company that what they're doing is an unreasonable way to spend their money and thus isn't allowed in this situation. Oh, but you can spend that amount of money paying a random UNL kid or a random 18 year old off the street...you just can't pay it to this 18 year old.
I don't really like it either, but that's where we are.
