I think you are right about the collectives. But I think it will be hard to hide the Mercedes, and when seen on social media, someone will text the Deloitte hot line asking if they approved the deal. It may be harder for bagmen than we think - especially since the conference can penalize schools that allow it.
By the way, Nebraska giving a star volleyball player a $100,000 auto may be good for the dealership and pass market value tests because the promotional instagrams or TikToks will be seen by millions. But the same isn’t true for a volleyball star at Rutgers, who might have the car disallowed. I think that is why some teams will benefit from the potential for NIL, even w/o a pre-signing deal.
It's easier to hide, because the kids are going to get direct payments in addition to NIL. I'd wager starters are going to get low-to-mid 6 figures. A kid earning $10k to $20k per month can afford the payments on a luxury car without an NIL deal. I don't think the commission/Deloitte are going to have the resources to deep dive into the finances of thousands of college athletes.
My example for the volleyball player was an autograph session. It's certainly possible that an endorsement deal with an auto dealer is worth $100k. To your point, it'll depend on social media reach. Players that have large followings on TikTok, Instagram, FB et al will command larger payouts.
