This Chain Beat In-n-Out as America’s Favorite Burger Spot
In December 2018, Restaurant Business
released a special report
that broke down America’s favorite restaurant chains by service type (Quick Service, Fast Casual, Family Dining, and Casual Dining), by generation, and by menu type, including Mexican, Italian, chicken, seafood, and, of course, burgers. It gathered the data from the Technomic Ignite: Consumer program, an ongoing study that tracks restaurant chains’ performances by evaluating the responses of more than 100,000 consumers.
The result? America’s favorite burger chain is Culver’s
, the Midwest-based fast-casual restaurant chain best known for its ButterBurgers.
It was a close race. Culver’s overall score
was 56.7 percent, and In-n-Out’s was 56.3 percent. However, Culver’s did have the higher marks when it came to Ambiance/Appearance, Food/Beverage, and Takeout/Convenience. The two categories in which In-n-Out came out on top were Value and Service/Hospitality (though only by 0.3 percent for the latter).
Like In-n-Out, Culver’s is not available nationwide. It has locations in 24 states, predominantly in the Midwest and Southeast with no locations in the Northeast.