Must be fairly common if there's a name for it.The most precise academic term describing the underlying psychological mechanism is psychological reactance (or simply reactance). This occurs when people perceive advertising as intrusive, coercive, or threatening to their freedom of choice — such as when ads feel overly aggressive, repetitive, interruptive, or annoying. The natural response is to push back by rejecting the message, avoiding the ad, or...deliberately refusing to buy the product or brand as a way to reassert autonomy.
-Grok
Years back, Jeff Foxworthy did a bit on the side effects in med commercials.Would you be interested in still hearing all of the side effects of Activia on an hourly basis?
Ever not buy something because their ads annoy you? Well I’ll never buy Activia after having to X out of their adds every 19 seconds.