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Ever not buy something

The most precise academic term describing the underlying psychological mechanism is psychological reactance (or simply reactance). This occurs when people perceive advertising as intrusive, coercive, or threatening to their freedom of choice — such as when ads feel overly aggressive, repetitive, interruptive, or annoying. The natural response is to push back by rejecting the message, avoiding the ad, or...deliberately refusing to buy the product or brand as a way to reassert autonomy.
-Grok
Must be fairly common if there's a name for it.
 
Ever not buy something because their ads annoy you? Well I’ll never buy Activia after having to X out of their adds every 19 seconds.

This 100%!!

Jimmy Fallon No GIF by The Tonight Show Starring Jimmy Fallon
 
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