Too many times, we as humans count "cost" without considering "opportunity cost". I had to replace a long-time manager for me recently, who has been very loyal to our company. The problem is, the store that this manager is at is in decline and has been for about three years. I could chalk it up to COVID, but the remainder of our stores have outpaced the growth of this store significantly.
So do I leave the manager in place because (s)he is a good person and a long time employee, knowing that it is costing the rest of the team, our customers, and our bottom line? I figure it's costing me $75K a year to look the other way on this, just in pure dollars.
So here we are in year 4 of Scott Frost. Everyone knows the record. And everyone knows Scott is a good guy and Nebraska legend. The cost of getting rid of him is $20 million. And the idea of firing him is most distasteful. And there is the chance - 50/50 perhaps, that his successor will have the same record after 4 years.
But do you continue on down this path because it "might" work out, his successor "might" be just as bad, and we have to come up with 20 large? On the other hand, what is the opportunity cost by not attempting to better the program with a change? What about season tickets, merchandise sales, prime time TV, declining recruiting?
These are weighty decisions for Trev Alberts. I just wish Scott could have beaten Illinois and Minny to toss him a dog bone. If I am Trev, I am thinking "Come on, man, I mean I get you losing to top 20 programs, but can you lend me a hand here with the lessor opponents? Help me help you!?"