I agree. But without some rich dudes, we wouldn't have Indiana, Texas Tech, and Oregon in the playoffs.
It's always been about the rich schools. Until the last few years, it was about riches according to your conference payouts. That created a lot of have-nots, too. Now suddenly, a lot of those schools aren't boasting about their riches anymore, because other schools found far more riches elsewhere, and it just isn't fair.
"He with the most money rules" isn't ever a good recipe for parity, regardless of who is supplying the money. If the NFL was set up like college football, the Dallas Cowboys would be champs every year. Thankfully, the NFL has built-in guardrails to protect all of the franchises, including small market teams like Kansas City and Green Bay. That means every game of the season matters, and viewership is a multiple of CFB.
You hand every major college football program a salary cap, reign in NIL, equal revenue sharing from media, and stop with the unlimited transfers, every weekend will be bedlam all season long. Viewership will double or more. The conference commissioners don't like that because it spells extinction for all of them except one.