All Big 10
20 Year Member
Nebraska is middle of the pack in B1G in terms of revenue … even with sports (volleyball and baseball) that generate above average revenues. Volleyball makes a bit of money (not a lot) and baseball loses money.Because they don't have Husker Volleyball and Baseball.
Most schools have thriving attendance at football and maybe men's basketball games, and the rest of the athletic department is a massive money pit. All the cash drained by gymnastics, rifle team, bowling, and so forth cannot be offset by a semi-profitable football team.
At Nebraska, many of our "lesser" sports bring in some revenue to help pay for themselves. And Husker football saves everyone's bacon.
At places like Ohio State or Texas, they make a ton on football... and then spend it on football; wrestling be damned.
Inside Buckeye athletics, the rich get richer (Football) and the poor get poorer (Track & Field, etc).
Inside Cornhusker athletics, the middle class (Bowling) make decent-ish money and the rich (Football) pay for everything else.
tOSU brings in $80M (50%) more in revenue and they have 8 more men’s sports (18) than NU. They’re not just spending it on football.