It’s been twenty years since Husker football feasted at the altars of the football gods. Since then we’ve changed administrations, coaches, players, and schemes. It strikes me the one thing that hasn’t changed are the fans. The so-called “greatest fans in college football.” The consumers of the product. Consumers whose passion far exceeds the loyalty to Apple, Inc.
In that vein, is it possible Nebraska football has become as much a marketing scheme as the substance of a football program? Fans keep filling Memorial Stadium but perhaps even that is illusory. Perhaps the legacy of Osborne is a foundation so firm it has endured to today even without the substance that once made it great. If so, what has changed?
Generally, we know our society has seen tremendous change in the past twenty years. We’re all different and we think differently. One could easily write a dissertation on the subject and many do. But, I’ll keep it simple: follow the money. Our society has been monetized in just about every way. Where there’s a buck to be made an angle has been found. We now pay for water, parking, standing, sitting, and breathing either by charge, user fee or taxation. What once was a ticket to sit first come, first served is a tiered system of privilege based on money.
Added to that, more people earn a living on Husker football than could have been imagined twenty years ago. We now pay for what we believe we want, feel entitled for what we pay, and believe we can buy whatever we need for success – and there’s a marketing machine and human need greasing the skid every inch of the way. Don’t kid yourself, the kids we call the “team” are just as caught up in it as any of us --and we reinforce it, intentionally or not.
Human nature 101. People set themselves up for failure when their identity is based on something as temporal as a football program, money or any other man-made device. In the end, that may be the legacy the Osborne era unintentionally fostered and the system so easily uses. Personally, I believe the coach sees this and it at least partially accounts for his present distance from the program. For him, the legacy always was and always will be, the people.
There’s a spiritual principle. Call it performance (the law) vs. spirit (grace). In the spiritual realm one results in death and the other gives life. Many are caught under the spell of one or the other and others struggle somewhere between. It lies at the core of much of the argumentation on these forums. It can either transform a fan base or cause it to die. Like anything lasting, its currency is relationship, not money or glory.
There’s another principle: one must die to self before they can find life. Maybe the Nebraska fan base needs to die before life can rise from the ashes. Perhaps it is impossible to expect “kids” to be something until the fan base sets the example. We can choose to observe or lead. Observing obviously isn’t working. We now have beaucoup media telling us what’s wrong, what the standard should be and what we must do to fix it. Listen to the average Nebraska commentator (and message board commentators) and it’s the same thing over and over, ad nauseum. Perhaps it’s time to step away from all of it. That’s what I have done in order to find any enjoyment in the “game.” And perhaps the players we need to achieve the “Nebraska way” will never enjoy it until we collectively do it.
I wrote most of this weeks ago and never posted until I read DC’s article. We’ve been on the same journey evidently. One thing he wrote that really provoked my posting this: “tradition is treasure, but in some ways it’d be easier for Husker football to start over. Thin the herd. Let the fan base rebuild organically. Let joy be the driving force, not duty and obligation.”
That created the connection to my thoughts. Nonetheless, I’ve learned my life’s paradigm often doesn’t fit with the flow. Especially when it comes to “competition.” It’s too counterintuitive to the performance oriented mind. That’s why dying may be the only answer.
I don’t know whether Mike Riley will deliver us to the promised land. I like him and his focus. Maybe he really does lack as a football coach, but I doubt it. Too much experience in an obviously wise guy who has shown he will make the decisions to change and adapt, even at a ripe old age in some eyes. It strikes me he may be exactly what the “Nebraska way” needs at this time – building the foundation for future success.
This I do know. The people who make the decision about where we go better be extremely wise and discerning about a whole lot more than football.
Adios Amigos. I’m going back to trying to enjoy the game I loved forty years ago. Granted, it’s hard. Practically, I’ve started by just listening to the game radio broadcast., Not Lyle Bremser but our guys are pretty good. I loved it then. Can I now?