Interesting study.
You can read the details here: https://officialvisit.com/blog/2022-college-football-brand-study
You can read the details here: https://officialvisit.com/blog/2022-college-football-brand-study
To tailor this question to college football brands, we have asked 1,000 high school football players the simple question: “If you were the #1 recruit in the nation with offers from every program, how likely (1-10 scale) is it that you would choose [program]?” The results were averaged to produce our OfficialVisit Brand Score (OVBS) as the industry-specific derivation of a NPS. You can think of this rating as the gravitational pull each program has to any given recruit prior to making contact.