I expect a lot of people to respond based on where they live and which fan base is most vocal near them. (Edit: I guess that that's what I did as Iowa and Iowa fans are closest/loudest in my area.)
Don't forget to vote up above.
This is what has continued to confuse me. I live in Omaha and see Iowa fans all the time. They talk crap and like to rub in the fact that they've dominated us the last 5 years. That's fine, they have bragging rights.
Would I like to see us beat them? Sure. But no more or less than i'd like to see us beat some random team like Virginia or Nevada. I just don't care about Iowa or anything their fans have to say. I give them a blank stare or smile and nod until they stop talking. Iowa just does nothing for me.
Wisconsin on the other hand, well, that's an entirely different story.