Keller is not "set up for the rest of his life." If you believe a college education, even a free one, guarantees anything close to even a decent job in today's job market you haven't been paying attention for the past dozen years or so. This is in addition to the fact that the idea that schools in the Big Ten and other major conferences actually want their QBs and other starters to concentrate as much on school as they do on football is absolute fiction. The old joke where the football coach says "Football is second" while holding up one finger is absolutely true. Last I read Keller was bartending and I believe going to school to learn to be a firefighter.
Lastly, the likeness lawsuits aren't just about video games. As is discussed in the amateurism thread, O'Bannon started this when he found out that UCLA was basically legally entitled to make buckets of cash off of his likeness for the rest of his life and he was entitled to zero. I know the argument against Keller is that he wasn't very good but that's really irrelevant to his and O'Bannon's point. Universities shouldn't be entitled to make buckets of cash off of athletes for the rest of their lives and those guys see none of it. I have zero, absolutely zero, doubt that Nebraska's made millions of dollars more off guys like Tommie Frazier than he's ever going to make in his life. Nebraska's probably made more money off Ahman Green than he'll ever see too and Ahman played in the NFL for a long time. Athletes should be able to receive a portion of sales of merchandise, DVDs etc. once they've graduated.