The Internet is continuing to evolve and as it does it presents challenges to publishers to be able to provide content and be fairly compensated for that service. It has caused the demise of several traditional print organizations that were unable to make the transition to the web. The transition to mobile viewing presents additional challenges to online publishers as well.
Other print organizations such as the Omaha World Herald and Lincoln Journal Star have gone to the subscription model requiring online viewers to pay a subscription fee in order to continue to read their articles. Another model to make up for lost revenue is video advertising prior to showing the video about the topic at hand and it happens now on every ESPN story that has an associated video.
Joe and I have avoided going the subscription route that the OWH and LJS have employed and we will continue to do so. We did a test of a system called content lock which requires viewers to answer a question or two or view a 15 to 30 second video before gaining access to the content. This was done with the Spring Game page and is under review for use in the future. This only requires less than a minute of the viewers time. It does not involve money in the form of a subscription but does involve less than a minute of your time on an occasional basis in order to enjoy full access to the thousands of pages and links on HuskerMax. Implementing this on a regular basis is being considered if programming issues for this feature with certain browsers can be worked out.
In the interim we will be turning the sound on for the video ads on the front page to follow the model that has become commonplace on the Internet. If you are browsing at work or don't want to hear the ads we would suggest that you do so with the mute button on as your default setting on your computer. We hope that these forms of compromise with minimal intrusion is acceptable to our readers so we can continue to keep the content of HuskerMax subscription free as we have done for the past 14 years.