Adidas, Nike, Under Armor, etc., all want to advertise their products. I'm not really opposed to it because it's not like they're calling it the Adidas Bowl. The game will still be on ESPN or BTN, and unless Adidas really ramps up their marketing funds, the announcers are not going to be talking too much about the uniforms, other than just a few times to mention them.
It's not like Brent Musburger is going to give an analysis of the stitch pattern, or talk about moisture wicking and how the cloth remains 47% lighter.
If the game gets out of hand they might not have much else to talk about but the uniforms
Maybe someone should let Adidas know that we don't actually play Wisconsin annually. So "The Quick and the Red" may just be a pointless selling point.
Also, I thought the point of getting alternate unis for the game was also so that the game didn't look like a scrimmage between the same team. This look like a Red/White (& black) Game between Team West and Team North. I was amped about seeing NU in their alternates but now I feel like the game is a huge gimmick itself.
Wisconsin's jersey's look like the discounted version of our jersey now.....and that "W" looks stupid.
Adidas must have one designer with a one tracked mind, how uncreative!
this looks like the work of someone who fell asleep at work and forgot that he had to design something for Wisconsin and since Nebraska's layouts were still on the table, a little whiteout, cut, and paste action took place.