It is the application of the Bo Pelini philosophy for success. Any further definition would rely on a knowledge of that philosophy and since it is not written anywhere that I know of, I just have to fit pieces into that knowledge base from observation.
Or, you could just say it is coach-speak for doing what he tells you to do.
I don't think that at all. I'm not a results-oriented person. You know, people don't have any idea what's going on within this program. All they see is 9, 10, 10, 9. What I'm doing is continually looking for ways to improve the process because that's what I believe in - the process. The process will lead to the results. It's a day-to-day grind. That's what I try to get through to our team. It's part of the education. It's continually investing in the process and making the process better. That's what our program's built on. "The average fan doesn't even get what I'm talking about. They don't have the experience in the game. I wholeheartedly believe in what we're doing. But I'm always looking to make it even better."
It's something every football (insert any sport) player learns when they first step on the field, "do your job".
It doesn't just apply to sports...it definitely applied to the military too and even applies to my desk flying job these days....so I'm going to go out on a limb and say that the average fan, and even the below average fan (whatever that is) gets it.